Sustainable San Juans greening your business discussion today went over some of the activities we’ve engaged in at Roche Harbor, especially in the Lodging Division. Here’s a brief summary of what I mentioned:
Three simple steps:
1) Awareness—involve your guests, customers, clients, employees, managers, vendors, partners, collaborators, and community groups when letting people know what’s going on with the business activities you are engaging. Also, don’t forget to create awareness in yourself, by educating yourself on the many opportunities out there in this community.
2) Action—Programs must be simple, systems-based and make sense/cents. Do not make things too complex, too grandiose. Stick to low-hanging fruit. Don’t create a program around one person, even if it’s you. You must create a value-based approach that will carry into everything the company plans and decides. And remember that if it doesn’t pan out financially in the long run or is just too difficult to implement, don’t even start it.
3) Assessment—You must create baseline data and then measure against that at regular and frequent intervals. You need to see where improvements/successes/failures have been made or found. React to data, not emotions.
